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Family traditions look a little different in my family. Here, my grandmother poses with her older brothers, including, on her left, Gene Kelly.
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I used to think that dancing was our family business. But recently, I had an epiphany—the business of dance is our family business. As a fourth generation dance professional, it’s clearly more than just a phase. And it’s always been more than just dancing.
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Here, it was vaudeville. It’s also been dance studios, performances, choreography, movies and teaching. I figure I’ll add one more thing to the list. Branding for dance professionals.
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What does dance mean to you? Is it a family affair?
#dancestudio #businessofdance #dancekellystyle #dancebranding #thekellyfamily #genekelly

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I love a good theme. It reminds me of a party, to be honest. And, C’mon. Who DOESN’T LOVE TO PARTY?

My great-grandmother, my grandparents and my mother all owned dancing schools. And one of the treasures of the family business is recital programs. It’s so fun to look back at the photos, the ads, the writing (yes, I’m that big of a word nerd!), the names and, of course, the themes.

Of the older set, the printing always seems so elaborate. That’s what made the lightbulb go off for me.
A dance studio’s recital is THE biggest, THE most expensive branding opportunity you have for the entire year.
So doesn’t it make sense that you give it a theme and make it a true production? In my head, yes. If you’re feeling me on that, click the link in my bio to get your hands on 50+ FREE recital theme ideas to get you started on planning your 2020 show (or beyond.) AND, I want to know. Are you a theme studio? Yes or No?

#dancestudioowner #dancestudio #dancerecital

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How is the new dance season going? I kick off my COF Dance students tonight and I can’t wait to meet them all (or just see them all again!) I’m most looking forward to revealing the music for our fall performance (in only 8 weeks!) I always hope they’ll love it as much as I do. If I’m being honest, that gives me a little anxiety.
I find the more they like the concept/music/piece, the better they perform. No pressure though, right?! What makes your students perform better? Music, costumes, fun lights? Let me know!👇

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Last summer, I started a list of “100 Dance Pep Talks.” I only made it to 29. So, I gave myself a pep talk and decided I’d get to 100, eventually.
Here’s #30/100: From The Top

When you’re asked to do it again, there’s usually a reason why. So take it as an opportunity. Break your movements down from front to back, beginning to end and from your literal head to your toe.

When I’m teaching, I try to be mindful of making students do the dance OVER and OVER and OVER. It’s been said that the definition of insanity is doing the same thing repeatedly and expecting different results. I tend to agree. So, when I ask them to do it from the top, I always try to give my dancers a different goal or intention. Maybe they’ll be able to draw some new feeling or experience into their movement.

So, dancers, I challenge you to find the meaning behind the dance when you’re doing it over again and feel like you’re just going through the motions. From the top is just an opportunity to explore the movement again with your heart in a different place. 📷: @jack_tan93

30/100 #100DancePepTalks #100DayProject #The100DayProject

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How can I get my three-year-old to wear tights?
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I don’t have the answer, but I’m hoping someone out there does! See, while I’m not new to the dance studio world at all, I’m an extremely green “dance mom.” L is taking her first official “big girl” dance class on Saturday! .
I may not have this title figured out yet, but it has definitely given me a new perspective on what a parent might look for when searching for a dance studio for their child. We live in an area with TONS of options so I had a lot of research to do.
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Here are my top three takeaways:

1️⃣ I loved being able to find the schedule right on a studio’s website or Facebook page.
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2️⃣ Videos of last year’s recitals were exciting to watch as I could imagine L being a part of it next year.
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3️⃣ There are a lot of dance studios out there doing such a great job in the lives of our children. There are almost as many with not-so-great (or out-of-date or non-existent(!)) online presences out there. .
#3 is a big part of what pushed me to put this all out there and create resources for dance studios drawing on my knowledge of the business and my expertise in branding. Click the link in my bio to get on my list and learn more.
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PS, fingers crossed L actually dances, doesn’t have a bathroom accident and loves it, too!
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#dancestudio #dancemom #dancemarketing #dancebranding #firstdayofdance

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Dance Kelly Style is:

Kelly! I’m a Boston-based dance educator, advertising pro and writer. I love tacos, a good story, layering weather and podcasts. I’m a Kelly-family legacy who dreams big and loves bigger.

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Category: Branding

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