Do you remember where you were when you realized you needed to set up an Instagram profile as a dance teacher or studio owner?
Maybe you were in the studio, seeing all your teens on their phones.
Maybe you were in a Facebook group, reading other dance teacher’s notes about it.
Maybe you were in the car listening to a podcast.
Now think, since that moment, have you gone back and thought about what your profile page looks like? What your user handle is? How easy it is for your ideal clients to find you?
If your answer is anywhere between “no” and “I have no idea” let’s just take a look.
An Instagram Profile is relatively easy to set up. It’s got a few pieces:
- Profile Picture
- Name / Business Name
- Bio (150 characters)
- If your profile is a business page, you’ll be able to add an address and get other features, such as analytics and a “Contact” button on your profile page.
Whichever way you decide to go, there are some key details you want to include in your profile that vary slightly depending if you’re a studio or a dance teacher.
For Studios/Dance Teams/Programs:
Username – should reflect your studio’s name. If you need to use characters to separate words, or achieve a username you want, try a period (.) or a number first. As a secondary option, use the underscore (_) as it’s harder to get to on a phone keyboard and you want to make it easy for people to find you.
Profile Picture – as a studio, this should be a simple version of your logo. That means two colors and just the symbol, no words as they get too small to read.
Business Name – This is the place to put your full business name, while you might not be able to get @KellySchoolofDance as your username, you can type any name into this field.
Bio – Use this section to include your location, what ages and styles you teach and perhaps a tagline, like “The Wiregrass’s place to tap since 1996.” Or “More than just dancing.”
Link – Use your link to direct people to a “link page” on your website where they can find the info they need. Get some “Link in Bio” tips now.
Username – If you signed up with your name, great! If not, make sure your name reflects what you do. So, rather than CatLover4, you’d be DanceLover4. Better yet, you’d be DenalovesDance4. you need to use characters to separate words, or achieve a username you want, try a period (.) or a number first. As a secondary option, use the underscore (_) as it’s harder to get to on a phone keyboard and you want to make it easy for people to find you.
Profile Picture – Make this a clear photo of your face!
Name / Business Name – Use this to write out your full name, and include any certifications you might have that are appropriate, for instance if you teach higher ed and have a doctorate (Go you!). You have 30 characters.
Bio – You have 150 characters to describe your expertise. It’s a good idea to include your location, what styles/ages you teach and a fun fact that’ll reveal your personality.
Link – Link to your website, or create a links page on your website so you can direct people to the place they NEED to go. Here’s a good read on making a “LINK IN BIO” page if you’re an independent dance teacher or choreographer.
Above all, make sure you are honest in your Instagram profile. That authenticity will help your followers connect with you. And that is what social media is really all about these days.